Li.fizz: A Spark of Cocktail at Home Rebranding

Scope /
Branding
Packaging
Editorial
Website
Art Direction for shooting

Role /
Branding
Packaging
Editorial
Website
Art Direction for shooting

Home

No Denying It is the UN climate action podcast, bringing you the voices of young climate changemakers from across our warming planet. These activists, engineers, and entrepreneurs show us how we can make big changes - in our homes, our jobs, where we vote and pray, and with our family and friends.

They needed branding that matched the design system that I had previously created for UN Climate Change. And, on top of that, they wanted an element that conveyed the idea of forward thinking. According to the brief, as the tone would be lighthearted and consumable by a lay audience, we needed to simplify and demystify climate change. Thus, the logo needed to be simple and convey that this is an audio product; that's why I decided to incorporate the idea of repeating sound waves in the logo, reminiscent of voice vibrations.