Brand Identity for
Financial brand ‘Finda’
This direction was developed as part of the early concept exploration phase. Although not selected in the final round, it showcases a bold alternative narrative and visual approach that informed the overall creative process.
Illustration
While loans are often perceived negatively, Finda positions itself as a transparent, trustworthy platform built on a stable system—aiming to reshape public perception. Rather than viewing loans as burdens, the brand promotes them as tools that can empower people to pursue a higher quality of life.
Although this direction was not selected as the final outcome, it marked a meaningful shift from Finda’s existing image. The concept explored a softer, more flexible and approachable identity—reflecting the brand’s evolving values and its desire to connect more closely with a wider audience.