With a strong foundation in colour sensitivity, nuanced typography, and a deep understanding of graphic elements, Cho has built her practice over 6–7 years through a diverse range of experiences—working with fashion brands, e-commerce companies, and branding design studios. She has led and contributed to projects that shape and reimagine brand values across various industries.
Her expertise lies particularly in the areas of F&B, experience-driven design, lifestyle, wellness, and retail branding. She brings to these fields a distinct ability to translate brand narratives into refined and emotionally resonant visual identities.
As a designer, Cho believes that brands should remain fluid—sensitive to the values and aesthetics of the times. She seeks to enhance and expand upon existing brand identities in thoughtful and sophisticated ways, while engaging deeply with the smallest details that give shape to the beginning of every brand story.
Grounded in this belief, Cho practices branding as a form of visual interpretation—connecting people, values, and experiences in harmony with the contemporary world.