Brand Character Design for Benson, a Premium Ice Cream Brand
Character Visual Guideline development
Illustration
The character debuted through the store's hoarding design at the flagship in Apgujeong and expanded into merchandise, including keyrings, plush toys, and decals. It was later adapted as a mascot for the Hanwha Eagles baseball team, extending the brand into sports culture. This work established the character as a core brand asset, strengthening recognition and engagement across multiple touchpoints.