Brand Identity for
BrunLøvetann
This direction was developed as part of the early concept exploration phase. Although not selected in the final round, it showcases a bold alternative narrative and visual approach that informed the overall creative process.
Visual System Development
Brand Identity Design
Packaging Design
Illustration
This project involved a full branding process from the ground up. I led the development of the brand name, tone of voice, slogan, visual identity, and packaging system. The name Brunløvetann—meaning “brown dandelion” in Norwegian—was chosen to symbolise both familiarity and subtle discovery, reflecting the brand’s values of softness, individuality, and quiet refinement.
The visual identity focuses on clean typography, warm neutral tones, and soft graphic gestures that balance premium aesthetics with approachability. The packaging design further enhances this concept, using minimal forms and tactile materials to elevate the perception of instant coffee without alienating everyday consumers.
Brand Overview
Coffee isn’t just something we drink out of habit, day after day.
It should be a distinct experience — a flavour that truly matches your own taste.
BrunLøvetann is where your taste begins.
We believe that discovering what you love — even in something as familiar as coffee — is the start of a more thoughtful, personal lifestyle.
A small beginning for you, and a step toward a richer coffee culture for all.
May BrunLøvetann be part of your everyday, one gentle moment at a time.
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우리는 단순히 오늘도 마시고, 내일도 마시는 ‘어떤 것’으로서의 커피가 아닌
오늘도 내일도 당신의 입맛에 딱 맞는 ‘뚜렷한 커피’를 내어주고 싶습니다.
당신의 취향이 시작되는 곳.
개인의 작은 시작은 곧, 우리 모두에게 조금 더 나은 커피 문화를 만들어나갈 것입니다.
브룬 러브땅이 매일 조금씩 당신과 함께 하는 여정이길 바랍니다.