BI & Packaging Design
for The Drinkers
RoleLead Designer:
Visual Identity
Graphic Design
This project involved the development of a brand identity and packaging design for The Drinkers, a drinks brand that oversees the entire journey of a beverage—from its origins in the distillery to the final product.
Visual MotifThe visual motif centres around three core elements: the distillery, The Drinkers (as the brand), and the drink itself. Each is represented through simplified geometric forms, with slight shifts in alignment to symbolise flexibility, connection, and the fluid relationship between each stage of the process.
The subtle misalignment reflects the brand’s philosophy: every part of the journey has the potential to connect with another, creating something greater through interaction and transformation.