Intro





10041618@network.rca.ac.uk
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Hyeyeon (Henie) Cho is a graphic designer based in Seoul, Korea. A graduate of Kyung Hee University, she earned her degree from the Department of Political Science and International Relations. She then went on to study Visual Design at the graduate school of Hongik University. Currently, she is pursuing her MA in Visual Communication at the Royal College of Art (RCA) in London. As an artist, she focuses on the ways human psychology and the narratives of time arise and disappear from the spaces we inhabit, such as our cities or homes. Through exploring space as a physical medium, she reimagines it through humanistic interpretation and visual languages, ultimately in service of the ways design can connect everything.

CONTACT

Work →
Brand Strategy & Identity
Packaging
Editorial
Exhibition
Digital
Illustration























CV





Education
Royal College of Art,
London, UK
MA Visual Communication
(2024-2025)

Graduate School of Hongik University,
Seoul, Republic of Korea
MA Meta Design(Visual Communication)

*Dissertation*
A Psychological Exploration within the Spaces in <Kokoro>, Natsume Soseki
(2016-2018)

Kyunghee University,
Seoul, Republic of Korea
BA Political Science
(2010-2016)

Scholarships & AwardsThe Deputy Vice Chancellor’s International Scholarship
Royal College of Art, MA Visual Communication,

Granted based on academic excellence and a top-ranked application.
(2024)


Merit Scholarship for three consecutive Sems
Graduate School of Hongik University, MA in Visual Communication Design
GPA: 4.31 / 4.5 (97.89 / 100)
(2016–2017)


Activity & LectureRegular member,
Design History Society of Korea
(2023-Present)

Guest lecturer,
PaTI: Paju Typography Institute,
<Paper Invitational Seminar>
(2018)

Guest lecturer,
Graduate School of Hongik
<Dissertation Lecture> for the course ‘Design Studio 3’
(2018)


Commission Projects & Exhibitions
Studio AAC & Freelancer
Creative Director & Operator
Seoul + London
(2021-Present)


Senior Designer, FAS Company
Brand Strategy, Brand Identity, Creative Direction, Cross-functional Collaboration
Seoul, Republic of Korea
(2023-2024)


Co-curation Coordinator,
‘22 Public Design Festival Exhibition
,
Seoul, Republic of Korea
(2022)


<Their Eyes>, Solo Exhibition
Seoul, Republic of Korea
(2019)


<tE13:Photography and Typography>, Korean Society of Typography
Group Exhibition,
Seoul, Republic of Korea
(2018)


<‘Reading Space’ of ‘Kokoro’, Natsume Soseki>, Master’s Graduation Exhibition of Hongik University, 
Seoul, Republic of Korea
(2017)


Typojanchi 2017: International Typography Biennale <Mohm>,
Assistant administrator
Seoul, Republic of Korea
(2017)


Participated in a Collaborative Project Exhibition, Typojanchi X Seoul Art Station, Seoul, Republic of Korea
(2017)


Senior Designer, Agreable
web Design
Seoul, Republic of Korea
(2021)


Junior Designer, Barrel
Web Design
(2018-2021)


Teaching Assistant,
Graduate School of Hongik Uiversity

Seoul, Republic of Korea
(2016-2018)


Skills
Creative & Art Direction
-Design Direction
-Visual Storytelling
-Concept Development

Branding & Strategy
-Brand Identity Design
-Brand Strategy & Positioning
-Brand System Development

Graphic Design
-Editorial Design
-Packaging Design 
-Exhibition Design 
-Digital & Print Design
-Typography
-Illustration

Project & Team Collaboration
-Collaborative Project Management
-Cross-functional Communication
-Workshop Planning&Facilitation



Design Tools & Software
Adobe Creative Suite
(Photoshop, Illustrator, InDesign, After Effects, Premiere Pro, XD)

Figma


THE WOMAN WHO BECAME A ROAD / Hyeyeon Cho








The Road Beneath Us

Mixed fabrics (cotton, silk, canvas, felt), 7.5 metres

The Road Beneath Us is a textile-based landscape that transforms roads into vessels of memory, identity, and resistance. Using autobiographical fragments and collage techniques, the artist constructs a layered path that speaks to personal and political displacement.

This is not just a surface to walk on, but a terrain of lived histories—woven with questions of migration, class, gender, and cultural heritage. The installation asks: who moves freely, and who is stopped? Whose journeys are seen, and whose are silenced?

Through its tactile, immersive form, the work invites emotional connection while resisting simplified narratives. It challenges the idea of a ‘universal path,’ instead revealing a cityscape shaped by fragmentation and resilience.
In a time of division and forced movement, The Road Beneath Me quietly reclaims space—offering a call for empathy, recognition, and collective belonging.





The Woman Who Became a Road

B&W Film and Sound / 6 mins


The Woman Who Became a Road explores the psychological and emotional exchanges that take place within broader social and political contexts. Viewing the city as an “extended space,” the film reflects on how emotional, political, and social interactions can often lead to feelings of fatigue, deprivation, and alienation.

The project originates in the artist’s personal experience of relocating from Korea to London, which shaped their perspective on urban life.

How do individuals navigate feelings of alienation, fatigue, and deprivation in such a vast environment? Is it possible to achieve an “ideal psychological state” by setting aside political and social influences as a means to escape these emotions?

At the heart of the work is the concept of the “road.” Roads exist both within and beyond cities, symbolising spaces of human interaction. They serve as a powerful metaphor for psychological and physical contact, exchange, and connection.

Through personal experiences and encounters along the road, the artist reflects on urban life. The work reveals not only the hardships of deprivation, fatigue, and alienation but also invites reflection on the complex and intertwined nature of human experience within the urban environment.






Process video